Search engine optimization is vital to grow your business and achieve the best possible rankings at or near the top of search engine results pages (SERP). You want new customers to find you organically. That all starts with on-page (or on-site) SEO. In other words, you need to make sure that your webpages are designed, programmed, coded, and written so they are easily read and valued by search engines like Google. This is the foundation, and yet just the beginning. You also need to have a mobile-friendly website. Google will rank your site higher if it is optimized for mobile. Conversely, your SEO ranking will take a hit if it is not mobile-friendly.
To achieve consistently strong search rankings, continued effort and monitoring are required. It takes time to see real results from SEO. You need to maintain your on-page SEO, ensure proper listings in relevant search directories, develop a content and linking strategy, and consider paid search strategies. Organic reach is not enough as search engines, like Google, are placing paid search ads at the very top of search results pages.
Search engine marketing (SEM) is a strategy where you increase the visibility and traffic to your website through paid search listings. Paid search and on-site SEO are both important search engine optimization strategies.
The most effective content marketing strategies utilize a combination of on-site SEO and paid search to effectively increase reach on search engines and on mobile devices.
Planning a successful online marketing campaign is complex. You need to research and find the right keywords, create well-organized ad campaigns with attention-grabbing ads, and set up landing pages optimized for conversions once visitors click through to your site.
We can help you navigate this landscape and choose a plan that fits your needs.